So here we are, a little over two weeks away from E3, the largest video game event in the world. E3 is a time where the big three, Microsoft, Nintendo and Sony, reveal their latest and greatest upcoming titles and hardware. If a brand new console is going to be revealed, you’d probably want to bet your money on it being revealed at E3. That’s where the Wii and the Playstation 3 were revealed, the Xbox 360 was revealed over MTV, but still you get the picture, or you should. The whole point is you announce this kind of stuff at E3, everyone does it. With good reason too, E3 draws in the most press, if you’re looking to spread your game throughout the world then look no further than E3.
As I’m sure you’re aware Microsoft, Nintendo and Sony hold conferences during E3 to show off their everything that is upcoming to their console. People don’t rate these conferences on how good the actors were or how good the set pieces were, believe it or not, at the end of the day they’re rated on content. Whether it be hardware or software, that’s what people want to see, the more you have the better, and if people haven’t even seen these announcements? Then they come off with a much better impression. Let’s face it, announcing something at E3 instead of somewhere like a magazine, or a website just like this one, only makes your conference that much better.
So why not? Why not announce something at E3? I mean obviously if your game is Gravity Rush, hitting stores June 12th, it might not be in your best interest to announce it a little over a week before it launches. But if your game is, lets say, half way through development and it’s one month away from E3, why not just wait a month and announce it then? It makes sense right? Depending on how many games you announce at E3, influences just how well your conference is received. So why not wait to announce all of your games then, you’d have to be out of your mind to start announcing games just weeks before E3!
Well apparently Sony is out of its mind.
Why? Because they keep announcing game after game when we’re only weeks away from E3. Seriously, who does that? Just one and a half months away from E3 and Sony announces God of War: Ascension, a prequel to one of the largest Playstation franchises. Why, why not wait? It had to of been in development for months before this, you couldn’t have waited another month and a half for E3? Yeah, sure maybe announcing a game like this early will show consumers that great gaming experiences are still being produced for the console. But the only reason I could see them doing that would be to attract new consumers not bring back old ones. It’s a God of War game, you could almost guarantee that somebody who’s purchased a God of War game before would pick this up upon hearing the announcement. Why would a new consumer care about this? Yes, technically it is the first game in the series story-wise but I doubt anyone is going to pick up a Playstation 3 because of God of War: Ascension, if so they would have done that with God of War 3, or God of War: Collection or God of War: Origins.
That’s only one example, how about Playstation All-Stars: Battle Royale? Why not announce that at E3? Little Big Planet Karting, Soul Sacrifice or even something like Sly Cooper: Thieves in Time on Playstation Vita. All of these games were announced less than two months away from E3. It just doesn’t make any sense.
So it really begs the question, “What the hell are they thinking?”. Imagine how much the crowd would have popped at Playstation All-Stars being announced at E3 instead of G4, yeah, people will still love it, but its lost its value because people already know about it.
Sony must have something huge, and I mean huge. Why else would you announce four games just like that, on a T.V program or a magazine? We already know that Sony has over 20 new game experiences to show at this years E3, was showing these games early just a way to make time to fit in everything else? I wish I knew what Sony’s planning for this years E3, because everything they’re doing right now doesn’t make a whole lot of sense. Let’s just hope that 90% of those “new game experiences” are games that we already know about.
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