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What the Hell is Sony Planning?

So here we are, a little over two weeks away from E3, the largest video game event in the world. E3 is a time where the big three, Microsoft, Nintendo and Sony, reveal their latest and greatest upcoming titles and hardware. If a brand new console is going to be revealed, you’d probably want to bet your money on it being revealed at E3. That’s where the Wii and the Playstation 3 were revealed, the Xbox 360 was revealed over MTV, but still you get the picture, or you should. The whole point is you announce this kind of stuff at E3, everyone does it. With good reason too, E3 draws in the most press, if you’re looking to spread your game throughout the world then look no further than E3.

As I’m sure you’re aware Microsoft, Nintendo and Sony hold conferences during E3 to show off their everything that is upcoming to their console. People don’t rate these conferences on how good the actors were or how good the set pieces were, believe it or not, at the end of the day they’re rated on content. Whether it be hardware or software, that’s what people want to see, the more you have the better, and if people haven’t even seen these announcements? Then they come off with a much better impression. Let’s face it, announcing something at E3 instead of somewhere like a magazine, or a website just like this one, only makes your conference that much better.

So why not? Why not announce something at E3? I mean obviously if your game is Gravity Rush, hitting stores June 12th, it might not be in your best interest to announce it a little over a week before it launches. But if your game is, lets say, half way through development and it’s one month away from E3, why not just wait a month and announce it then? It makes sense right? Depending on how many games you announce at E3, influences just how well your conference is received. So why not wait to announce all of your games then, you’d have to be out of your mind to start announcing games just weeks before E3!

Well apparently Sony is out of its mind.

Why? Because they keep announcing game after game when we’re only weeks away from E3. Seriously, who does that? Just one and a half months away from E3 and Sony announces God of War: Ascension, a prequel to one  of the largest Playstation franchises. Why, why not wait? It had to of been in development for months before this, you couldn’t have waited another month and a half for E3? Yeah, sure maybe announcing a game like this early will show consumers that great gaming experiences are still being produced for the console. But the only reason I could see them doing that would be to attract new consumers not bring back old ones. It’s a God of War game, you could almost guarantee that somebody who’s purchased a God of War game before would pick this up upon hearing the announcement. Why would a new consumer care about this? Yes, technically it is the first game in the series story-wise but I doubt anyone is going to pick up a Playstation 3 because of God of War: Ascension, if so they would have done that with God of War 3, or God of War: Collection or God of War: Origins.

That’s only one example, how about Playstation All-Stars: Battle Royale? Why not announce that at E3? Little Big Planet Karting, Soul Sacrifice or even something like Sly Cooper: Thieves in Time on Playstation Vita. All of these games were announced less than two months away from E3. It just doesn’t make any sense.

So it really begs the question, “What the hell are they thinking?”. Imagine how much the crowd would have popped at Playstation All-Stars being announced at E3 instead of G4, yeah, people will still love it, but its lost its value because people already know about it.

Sony must have something huge, and I mean huge. Why else would you announce four games just like that, on a T.V program or a magazine? We already know that Sony has over 20 new game experiences to show at this years E3, was showing these games early just a way to make time to fit in everything else? I wish I knew what Sony’s planning for this years E3, because everything they’re doing right now doesn’t make a whole lot of sense.  Let’s just hope that 90% of those “new game experiences” are games that we already know about.

 

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Guest667 6 pts

It won't matter what they come up with. They will fail as their stock is reflecting more and more every day. Serves them right!

DcalebX 41 pts

PS3 ports to Vita, PSP ports to PS3. :D

"Let’s just hope that 90% of those “new game experiences” are games that we already know about."

 

I'm hoping that all of the 20 new game experiences are stuff we don't know about.. :P

Not because I'm not happy with what we're getting, but because we will have more to choose from if we don't know about it.

binghamkolby 5 pts

Sony has been making some really bad investments lately, even if they announce a GoW, Allstar, LBP, Uncharted,  for the Vita, they will only be catering to the fans, that is a very bad idea, especially considering Sony can't exactly afford that at this pointy, they need a system seller, bottom line

The whole entire company ended up being worth less than Nintendo after heavy losses, so they need a system seller badly, and lets face it, none of their IP's are system sellers

They are going to announce that the new GoW is coming to Vita during E3.    Why else would the trailer be the only ps3 game trailer viewable through the Vita?

Sony studios have the depth to show this many new games before E3 and still show as much new content at E3 as Microsoft. Their studios outnumber MS and Nintendo studios combined. Look it up.

binghamkolby 5 pts

I did look it up

Nintendo has 19 first party studios, Sony has 16

Nintendo has 25 second party studios, Sony has 13 dont say shit you can't back up

Jermy Dave 19 pts

Sly Cooper was announced last E3, PlayStation Allstar and Little Big Planet Karting were leaked months ahead. Vita needs some excitement since it isn't selling as much as it needs to in order to be profitable so it desperately needs game announcements before, during and after E3.

 

Apart from the reasons listed above and like some people have already stated below, Sony announces a few games in the weeks before E3 to give each game enough public and press attention. Thats not to say they don't announce new games at E3, like last E3, they announced DUST 514, Sly Cooper, RUIN (now warriors lair), Medieval Move, Star Trek and also leave enough room to demo some games they announce pre E3. There are 2 other console makers and 3rd party publishers they are competing with when it comes to space on Game blogs and New Sites for E3 announcements.

 

Sony has had some of the best E3s amongst all 3 console manufactures and I say this from as much objective POV as i can. I could be a little biased but I watch almost every Live E3 Press from everyone and enjoy them all.

BastolBunder 5 pts

what the hell is nintendo planning for e3?

a current-gen console able to run current-gen ports

what the hell is ms planning for e3?

more kidect crap

 

binghamkolby 5 pts

 BastolBunder 

lets face it dude

Nintendo has a new console

Sony has the Vita (which hasn't exactly been performing that well) and a Super Smash Bros ripoff

Microsoft lives in its own little world

These comments are from obvious Xbox fanboys.  Sony hasn't had a bad E3 in years.  And for their market division...almost 50/50 isn't bad.  Unless of course you consider the Wii a console on the same level.  It still hasn't sold as much as the PS2 (more suited comparison)

 

RoyZepeda 18 pts

I'll tell you what SONY is planning, a whole lot of NOTHING!!!!

dmcgee627 26 pts

I can't wait to see if Ubisoft has Mr Caffeine again

NickBennett 5 pts

For a gaming website you don't seem to know much about the industry. Sony has been doing this for the past few years. I see no reason why this year there needs to be a fuss over it. They spread out the reveals of their new games before E3 so that each title little or big gets its own time to shine before the giant influx of gaming news pushes a smaller game like soul sacrifice to the bottom of the gaming sites. When the conference happens they always use the previous announcements to show off their upcoming lineup. There will still be 1 or 2 surprises but thats probably it. They do it for the same reason that movie companies don't release Avengers, Dark knight, and spiderman on the same day.  

GamePlox 45 pts moderator

 NickBennett We have individual writers who contribute their own speculative, subjective thoughts all the time. It has nothing to do with us being a "gaming website" and all about individual, vocalized opinion.Plenty of facets aren't analyzed, and we're glad commenters like you can contribute new perspectives!

 

You seem to think that there isn't a fuss EVERY year about E3, and especially what Sony likes to do in the  weeks before. Don't you remember how maddening the internet was the weeks and days before the press conferences? It's only going to get worse, friend, in the next two weeks.

Think about it this way - your complaints about Sony leading up to E3 proves their marketing strategy --> the few weeks coming up to E3 is usually somewhat quiet, with all the big players saving announcements, news etc for the event. Thus, they are able to have more media attention rather than being overshadowed or their stuff being convoluted among the hustle that is of E3.

 

And as Zagan points out, Sony seems to have a bit of a reputation with leaks. May as well get some of it out.

zagan1 5 pts

A problem you forget about is leaks or people trawling through trademark sites to get what new product or game is coming out and then post all about it well before E3 so depending on what happens a lot of people will already know about these games,  I do think there was a leak for god of war and the all stars games around the start of the year,  so maybe Sony aren't fussing about the game side anymore and maybe just make it all about hardware that you don't need to trademark for a little while.

 

Xenoeon 35 pts

They're either setting themselves up for failure, or this will be their greatest E3 of all time.

Nezgroul 41 pts

 Xenoeon maybe they just want people to buy their stuff out of pity for their marketing division ?

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