Recently discovered on Google Patents, a patent that Sony Computer Entertainment America filed on November 10, 2011 shows that they plan to interrupt game play to bring advertisements. The premise is like this: you’ll be enjoying your game, and then it will start to gradually slow down, until an advertisement pops-up on your screen telling you about some great offers, and then your game will resume.
Sony isn’t the first to think of a scheme such as this, as we reported; Microsoft has its own plans to bring ads to Xbox Live. Could this be what’s to come with the next generation of consoles? Ads shoved down the consumers throat interrupting an immersive game play experience so these companies can make more money? We hope so, because that Best Brand Soda looks great.
Seriously, though, cut the crap. If companies like Microsoft or Sony start to push shit like this out the window the future for gaming looks bleaker than it already is. I wouldn’t be surprised if we saw a new online service introduced by Sony, or another Playstation Plus tier, as they are in dire need of money. In all honesty, could I see ads coming in and interrupting game play like what was just described? No. Nobody has the balls to put that on their platform. I really couldn’t see a thing like this ever being implemented, and I believe the real reason this patent was filed was just so Sony could claim it.
But who knows? Maybe the future of gaming is going to be filled with glorious advertisements. Maybe every time you boot up a game to play, you’re greeted with an ad for Best Brand Soda, whatever that may be. I can’t see it happening, but everything is within the realm of possibility. Especially when you’re dealing in the video games industry, where it seems people get greedier and greedier every year.
Source: Google Patents
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