Activision Blizzard, the undefeated giant of making profits in the gaming industry, seems to be in a little bit of hot water following a recent investor meeting. Their primary stock holder, Vivendi, has seen their stock drop over 28% during the past 12 months; after hinting at dropping the Call of Duty assembly line recently, it jumped up almost 4%.
Despite being the largest developer of MMOs and console-based games in the industry, their current stock is worth only $11.70. Bloomberg earlier reported that Vivendi is planning to sell off the industry giant in order to shake loose some extra funds. Maybe this has to do with their tepid E3 presence and underwhelming Black Ops 2 preview?
While Activision Blizzard’s stock fell by 3.3% after this news, the huge increase in Vivendi’s leads many to believe that this is a likely scenario to occur in the near future, specifically during an investor meeting on June 22nd.
What would happen if the mega-publisher were to get sold? It’s hard to tell; after all, they recently beat their financial predictions for the first quarter of this year, despite having a 20% dip in revenue, and somebody has to be interested in picking up the dumped stock, if only to cash in on the practically guaranteed jump when Black Ops 2 launches this holiday.
Don’t go cheering that the King is dead yet, folks. Activision’s surely got a lot of fight left in them; hell, even with a 20% drop in profits, they probably made more than most of their competition combined.
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